Chewy 2023 Rebrand Project

In 2023, Chewy audited all the creative from 2021 & 2022. Upon reviewing the massive amount of work, the team discovered just how disjointed and all over the place the brand truly was. It had lost its voice and needed to grow and scale at a much more mature level. For the rebrand, I was specifically tasked along with 2 other creatives who worked individually to come up with the new Visual ID and Brand Voice for Chewy that addressed the needs of the business but also for Chewy moving forward. Below is a sampling of the work I crafted with a copywriter on what our vision of Chewy could be. It covers brand assets, tone of voice, how we are perceived as a brand, and a design system that could scale across channels or verticals and would help speed up production and creative lead time. You will also see conceptual ideas, holiday mock campaign pressure testing (which is now the base and direction for this years 2023 Holiday Campaign) :) , template creation and ideation, typography/color palette clean up, and a host of other pieces of the project which I created that is now the foundational work for Chewy and its brand for years to come. SWEET!